Social Media DNA
Apps & platforms

App: The No App

· 1 min read · Arnout de Vries

App icon of The No App: the word “NO” in red, set diagonally inside a red-bordered square.

Staged photo of a school corridor where a teenage boy pushes another student’s head against a locker while a classmate films with a phone.A boy with glasses holding his open hand towards the camera in a stop gesture.

Each day, 160,000 students in the United States stay home for fear of being bullied, but a new app is looking to combat the issue and keep parents in the loop.

“We’ve got something that can empower the child,” Michael Lissack, who is the creator of the No App (iOS), said.

A new app aims to stop bullies in their tracks and keep parents aware of any problems their kids are facing in real time.

“This is something for the kid getting bullied,” Lissack said. “He or she has something in their pocket that they can do.”

When a child encounters a bully, they open The No App, push start and point the front of the phone at them. The camera records the bully as they watch a video of a police officer telling them to stop.

The video is sent to a parent or trusted adult. They also get a text with GPS coordinates of where the incident happened.

“Being able to create apps that have the potential to help intervene is going to be tremendous,” Liz Shulman, who is a marriage and family therapist, said.

Eyewitness News talked to students who are leaders in bullying prevention in their schools to get their take.

“I think that’s a great idea, because that will help you like show your parents what’s really going on,” said Jordan Azzinaro, who is in the sixth grade at the Essex Elementary School.

Parents can use the uploaded video as evidence, so schools can help control bullying situations.

“Most bullying stops when it is reported and somebody intervenes,” Lissack said. “But 65 percent of the time, nobody reports it.”

October is national bullying prevention awareness month and if you see bullying, you’re encouraged to speak up.

App screen showing a rubber stamp and a stamped imprint reading “You were told no! The-No-App 2015”.The-No-App screen with a large red STOP sign and the text “A video of you watching this message has been securely uploaded to the cloud”, with an “Uploading data” bar.

Video: WFSB 3 Connecticut

Bronnen: The No App, WFSB

Questions about this article

How does The No App work?

A child who encounters a bully opens the app, presses start and points the phone at the bully. The bully watches a video of a police officer telling them to stop while the camera records them, and the video plus a text with GPS coordinates goes to a parent or trusted adult.

Why was The No App created?

Creator Michael Lissack wanted to give bullied children something they can do themselves. He says most bullying stops when it is reported and someone intervenes, but that 65 percent of the time nobody reports it.

Can the recording be used as evidence?

Yes. According to the article, parents can use the uploaded video as evidence so that schools can help control bullying situations.

Questions and answers added in 2026, based on the article above.